AUSTIN, Texas – (COMMERCIAL THREAD) –Communications with Red Fans (Red Fan), a full-service communications agency for high-growth B2B brands, today announced it has won gold and silver at the 2021 Bulldog PR Awards for “Best Cause Campaign / advocacy âandâ best diversity / inclusion campaign â, respectively.
Red Fan received a 2021 Gold Bulldog PR Award for his work with Texas Original Compassionate Cultivation (TOCC). In the fall of 2020, Red Fan partnered with TOCC, Texas’ leading medical cannabis supplier, to advocate for the expansion of medical cannabis legislation in Texas. TOCC, which is the only Texas medical cannabis producer headquartered in the state, provides thousands of patients across Texas with high-quality medical cannabis to treat chronic or serious conditions under the program. compassionate use of Texas.
Together, Red Fan and TOCC have defended countless Texans who could benefit from a legal prescription of medical cannabis.
âWe are incredibly proud of our partnership with Texas Original Compassionate Cultivation and our contribution to responsible and safe medical cannabis legislation in Texas,â said Kathleen Lucente, President and Founder of Red Fan. âOur work together showcased everything we love to see in an integrated communications campaign: powerful storytelling and media relations that put people first, advocacy that educates critical stakeholders, collaborative partnerships and the thought leadership of exceptional executives and spokespersons who provide their voice and perspective on important issues.
Red Fan also received a 2021 Bulldog PR Silver Award for her engagement with Female Founders First by Barclays and Techstars, a 6-week networking and education program dedicated to helping 30 female founders break down barriers to entrepreneurship. such as access to capital and the ability to tap into business networks and mentorship programs.
Through this partnership, Red Fan has promoted the program through strategic media relationships, facilitated connections with major industry media, and gave the founders the skills they need to continue their outreach efforts. public by themselves. Lucente also worked directly with program participants to provide one-on-one mentoring, communication best practices, and executive coaching.
âFirst and foremost, Red Fan is a values-based agency; to a person, we are passionate about the need for diversity and inclusion not only in business, but in life, âsaid Lucente. âAs a female founder myself, I understand the challenges women entrepreneurs face in starting and growing a business. So, naturally, we jumped at the chance to showcase the brands, people and stories that advance the conversation about diversity and inclusion.
About Red Fan Communications
Based in Austin, Texas, with a presence on both coasts, Red Fan Communications is the strategic communications partner of dynamic B2B technology brands. The full-service communications agency helps high-growth and established businesses build and maintain their brand reputation. Red Fan was founded in 2008 by industry veteran Kathleen Lucente after a career in corporate communications with IBM and JPMorgan Chase and Co. in New York and Asia Pacific. The agency offers communication platforms that match clients’ business goals, resonate with key audiences, strengthen brand identity, and ultimately deliver measurable results. Red Fan pushes the boundaries for customers, blending traditional and non-traditional communication strategies and tactics to create personalized campaigns that position brands as market leaders, support sales, engage customers and stakeholders, and strengthen brand awareness. Clients include Fluence by OSRAM, SourceDay, NOW Insurance, Verdtek, Texas Original Compassionate Cultivation, and some nonprofits such as Mike & Sherry Project. For more information visit www.redfancommunications.com.