Mumbai: OTT platform ALTBalaji has integrated up to 13 youth-centric brands for its mega-star release “Cartel”. The association is based on synergies between the young TG of the show and that of the brands.
The thriller entertainment series partner list includes Reliance (digital media partner), Travel (accessories partner), USTREAK (Esports platform), Ugaoo (nature partner), Flyrobe (wardrobe partner), Growfitter (fitness partner) , Ferns N Petals (Gift Partner), Ixigo (Travel Partner), Bollywoo (Fashion Merchandise Partner), Josh (Short Form App running #CartelChallenge), Dunzo (Food Delivery Partner), Mission Green Mumbai ( NGO partner) and Invisible Lounge (hosting partner).
“Cartel is owned by us with a stellar star cast and script. The team has gone out of their way to promote this show and reach the intended audience through successful partnerships,” said ALTBalaji, SVP – Revenue and Marketing, Divya Dixit. “All of these brands have been carefully chosen and are helping us gain traction. Brand associations are solely dependent on the content and target audience of the show and how both brands can benefit from the audience base of the other.”