Assonance – Rhetorical Styles

What is an assonance?

Image result for assonanceAssonance is a stylistic device and denotes the linguistic consonance of two or more words. The phonetic agreement is based on an accumulation or repetition of vowels ; Consonants are ignored. The term assonance is derived from the Latin verb »assonare« (hint, tune in).

Well-known assonances in everyday use

  • J a hr and a T g
  • R a ng and n a men
  • G e n e b and e N e n hm

Like the related alliteration , the assonance is a sound figure . Sound figures serve the acoustic design of texts. In literature, they play a role in poetry , but also appear in other genres. Because they are well anchored in memory, they are often used in colloquialisms and in advertising .

Assessment of assonance in the literature

In lyric poetry we understand a certain form of rhyme, the so-called vocal half-rhyme . This is a sound match of the senders, which is generated exclusively by the vowels used. For this reason, assonance has for a long time been described in German literature as an “impure” or “incomplete” rhyme.

Since Romance languages ​​contain a particularly large number of vowels, the use of assonance in Romansh literature is much more common than in German. In Spanish literature, for example, assonance has always been considered equivalent to “pure” final rhyme.

Revaluation of the assonance in the romance

In German literature, a rethinking took place only since the epoch of Romanticism. This is due, on the one hand, to numerous translations of Romance literature by eminent poets of Romanticism. Through his involvement with Calderón discovered z. For example, Ludwig Tieck used assonance as a means of design and translated it into German in his translations.

Example of assonances translated into German:

“Oh S o hn how horrible howling
Lament up from the m oo r the U nk e !
Do you hear w o St. cawing ravens?
The ghosts in the St warmth u? ”
Ludwig Tieck, The characters in the forest, 1801

On the other hand, the Assonanz with the folk song collection “Des Knaben Wunderhorn” (1805-1808) by Achim von Arnim and Clemens Brentano “salonfähig” made, as it often occurs in orally traditional lyrics .

The harmony of the vowels does not necessarily have to appear at the sender. In Eduard Morike’s Jägerlied (1838) they appear in the middle of the line, especially in the third verse.

Example of an assonance in the middle of the middle of a poem:

“Z ie rlich of the bird is stepping in the snow,
When he walks up the mountain heights:
Z he writes NATURAL L ie bchens l ie be hand
Writes a br ie flein m i r distant country. ”
Eduard Mörike, hunter song, 1838

The assonance in the lyrics of the modern age

Image result for writingAssonances contribute in poems to a certain tonal atmosphere, a basic mood such. For example, “dark,” “bright,” “hard,” or “gentle.” That is why they are still a popular stylistic device, even in the poetry of the 20th and 21st centuries.

Examples of Assonances in Modern Poetry:

1. Connection of the senders of two stanzas by assonance:

“He came from november. the hail br a CHT e
him down. all the water on the fl u g e ln
the seams and a grate gußf o rm

hanging in the rain to which they wind k a e ppt
and he then to the disc suggested as a b l e u g
who snaps out of his castle. the ah o rn ”
Raoul Schrott, Physical Optics I, 1996

2. »ia« -Assessance within a verse:

“But hosi a nna, you Börsi a ne!”
Kurt Drawert, Idyll backwards, 2011

3. “A” -assance in verse verse, “U” -assurance at the end:

“The n ä chtliche to u ns:
a woodpecker proposes ä gt a fir w u nd ”
Sina Klein, cocoon, 2014

The assonance in rap

Sound figures such as the Assonanz move linguistics more than other rhetorical stylistic devices in the vicinity of the music. The vowels, not the consonants, are actually sung in songs. That is why assonances perform better in spoken and sung speech than in written text. This explains not only the above-mentioned accumulation of vocal half rhymes in the folk song. Also in the rap is worked with assonances; often with great skill and a pronounced sense of language, especially in the so-called »fun rap«.

Example of assonances in rap:

“And he so rap’s just ne M o d e o g dr ‘s
So ‘ne ascent and descent, so’ T ne o r o n e bl e
Rotation ‘n clip with ten bitches o b e n o h n e
And hold on to a couple of h o m o ph o b e m o n o l o g e . ”
Dendemann, Ersoichso Lyrics

The rapper Dendemann quotes in the above example the attitude of a record boss. Fabian Wolbring argues that Dendemann consciously creates a contrast between form and content. The record boss is of the opinion that rap is a superficial fad. The artful rhyming construction with numerous sophisticated assonances proves exactly the opposite. She thus undermines the statement that is transported through her – a virtuoso way of exposing herself. [1]

The assonance in advertising

The accumulation of equal vowels or double sounds makes a text particularly memorable. That is why copywriters like to use the effect of assonances.

Examples of assonances in advertising:

  • »L ei sition from L ei sschaft«
    German bank

  • “We l ie Ben K i no”
    CinemaxX

  • “Dr egg, tw o, ei ns … m ei ns”
    eBay

  • »Media M a rct. St a rk! ”
    Media market

  • “A ll a ther ka nn w a rten”
    spunk

Association of Assonance and Alliteration:

  • ” I ‘d like a B i t!”
    Bitburger

  • “With G u tfried it gets us g u t”
    Gutfried

  • “The egg nzig W a hre: W a rst egg ner”
    Warsteiner

  • “M a men m a g m a n just”
    Men

  • “G ei z is g ei l”
    Saturn

The assonance in colloquial idioms

Many know the phenomenon that texts are easier to memorize in connection with a melody. Likewise, texts that work with many sound figures are easier to get into our collective voice memory. So it is not surprising that many commonly used phrases of everyday life contain assonances.